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What is the Reality of Social Media?
via media bistro I recently wrote an article on what we as communicators can learn from reality tv in our social media endeavors. As marketing and PR professionals continue to wrap their arms around...
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The BCS Controversy is Good for your Brand
via UPI.com As week one of the 2010-11 college football season approaches, mention the Bowl Championship Series to a typical fan and get ready for a lecture. It’s unfair, it favors perennial...
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Is the Web Dead?
via Wired Magazine I picked up the new issue of Wired Magazine this past weekend and was drawn in by the cover story – The Web is Dead. The story focuses on the move from the “world wide web” to...
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Professional Development Opportunities in Atlanta
Whether you’re a newbie or seasoned veteran, several communication groups have major professional development conferences for you in Atlanta. These events are a great way to brush up on your skills if...
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Ten Lessons Learned on a Trip to China and Japan
I just returned from a whirlwind trend spotting trip to Beijing, Shanghai and Tokyo punctuated by visits with MS&L colleagues from Asian offices. It was awe-inspiring to see the riches of these...
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Transparency in a Crisis
Spotted. Our own media expert, Stephen Brown, discussing reputation management in the wake of the Bishop Eddie Long scandal on WSB TV and AJC.com. From the AJC: Stephen M. Brown, senior vice...
View ArticleMS&L Group/PRWeek Announce Second Annual Social Media Survey Findings
Social media is one of the hottest topics in public relations and MS&L has been listening to what decision makers and influencers are saying about the impact of social media on the industry....
View ArticleJ.D. Power Lists Top Five Consumer Trends
J.D. Power and Associates has identified five important consumer trends that have emerged from examining social media commentary. Below is the list from the company’s press release. Access: Consumers...
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MSLGROUP at Cannes Lions 2014
MSLGROUP is looking forward to an awesome panel discussion at Cannes Lions with PRWeek featuring John Mescall, “Dumb Ways to Die”; Christina Smedley, PayPal; Quinn Kilbury, Newcastle Brown Ale; Bonin...
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3 Ways to Make the Most of Twitter’s New Analytics Dashboard
Last week, Twitter introduced a fresh analytics section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified...
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